Shop Small Shop Local

Shop Small, Shop Independent, Shop Local

The Inspiration to write this post actually woke me up at 4am! That’s how passionately I feel about this.


What does ‘support small business’ mean to you? Have you thought about this? Why is there so much talk about this at the moment?


When you shop with a small business, you get a host of benefits. Here are just some of them…

Safety And Security

With a small independent shop, you get all the same protections and rights that you do with the big-name stores. The laws are the same, and business will be carried out in exactly the same fair and safe way. The small independents pay rent, rates and tax, just like the big boys, so we’re making the same commitment to the local economy. But unlike the bigger names, we’re 100% focused on our local communities, which means we’ll be applying local knowledge, using local suppliers, and supporting local causes.


Shop Front

Who Wants A Clone Town Anyway?

So what else do you gain by supporting your local independents? You only have to go that little bit further off the high street to see for yourself

First, there’s that commitment to local investment and the urban environment. More and more small indies are breathing new life into buildings of historic or social importance. They’re helping to maintain your town’s unique character; preserving its true personality. Small, exciting communities are popping up, creating a sense of belonging for locals, and that good vibe attracts like-minded visitors looking for an authentic social space.

A Real Face; A Real Brand

Next, there’s the matter of accountability. When was the last time you had a lovely chat with the CEO of River Island or M&S? When you buy from any small independent business you are dealing directly with the owner; the person who brought their little dream to life and wanted to share it with you. You also get the joy of receiving a truly personal service from the person who runs that small business; a person with the strongest possible motives for keeping you happy.

Shop Local In Wigan

Right now in Wigan, the town council are collaborating with local businesses in order to support this fabulous vision for a more independent characterful town.


For our relaunch this year I really wanted to drive the ‘shop Independent’ message forward in a big way. So we created THIS: a vision of daisies, of spring, of happy new beginnings. A really positive message is being sent here, with massive thanks to Jess at Oh So Specials and Sarah Crookston at The Rose Boutique.


This is what it’s all about – would you see a chain store do this? How good does this shop front make you feel? The positive vibe so contagious – I even got a card through the letterbox to say how uplifting it looks and how good it made that person feel. Now that’s what community is all about.


The Inspiration to get on this fabulous band wagon came from Holly Tucker MBE from Holly and Co. 

She’s the founder of Not On The High Street and a massive advocate for small independent business. So, THANK YOU HOLLY!!